- Helps readers publicize their brand to the right audiences by securing earned media placement
- Offers detailed guidance on building an elevator pitch for different kinds of media outlets
- Breaks down cost-efficient media strategies employed by international public relation firms
The Guide to Earned Media
How to Use PR Strategies to Enhance Your Brand
Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.
Key features at a glance
EAN: 9781398611054
Edition: 1
Published:
Format: 234x157
184 pages
About the book
Harness the power of public relations and discover how you can secure meaningful press for your organization.
It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media.
The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.
About the authors
Annie Pace Scranton is the founder and CEO of Pace Public Relations, a certified women-owned global PR agency based in New York City, NY. Specializing in media relations, Pace has represented top clients, such as Away, Inc., Fast Company and the Forward Party, helping them achieve higher brand recognition through valuable press placements. Scranton is passionate about the world of PR and regularly shares her expertise at leading industry events, such as Digital Summit, Silicon Slopes and Adweek. She is an adjunct professor at New York University (NYU), teaching PR Consulting in the Graduate Program.
Anyone seeking or holding a career in public relations or a related field should read The Guide to Earned Media. Annie's unmatched expertise is laid out fluently. I will be recommending this to other media professionals and my students.
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