In Your Creative Element

People and businesses who achieve breakout results in anything - whether it's music, sport or business - are the people who don't necessarily just do the safe things or the basics really well. That gets you a lot of the way but you need to challenge yourself, you've got to be inspired by what others are doing and you've got to react quickly to changes. In Your Creative Element neatly consolidates academic research, practical experience and the latest business thinking to help equip individuals and companies with the know-how to leverage creativity for business advantage.

Claire demystifies the chemistry of creativity with practical tools & advice in this book. By openly sharing her own experiences, Claire gives inspirational tactics & exercises to unlock creativity in everyone. She lifts the bonnet on creative thinking, and shares the secrets of today's creative masters. She democratises the power of creativity, and makes us all experts in original thinking & ideas. Need encouraging & empowering advice to get started on new idea generation? This is the book for you.

Here's an interesting fact. Creative solutions are more effective and creative companies are more successful. Therefore all organisations should be creative but of course it's not that easy. The way forward is 'talent' and In Your Creative Element should be regarded as the new corporate bible. For those at the top to develop their talent and create a culture that breeds creativity, and for young talent to feel their creativity is wanted, received and valued. Claire has created the 21st century 4P's with her Periodic Table of Creative Elements.

This is a great book for really democratising creativity. From Punchdrunk to Google to the NHS and Pixar - these are really different companies with differing staff and cultures, and the book proves that anybody, any organization, can up the game in terms of creativity.

Running a business and succeeding is not just about having great ideas yourself but about really understanding how to scale creative thinking - and that's hard. The book offers a great toolkit for managing creativity and building creative thinking systematically into an organization and its culture. In terms of business value this book proves that creativity can truly add value to the bottom line and improve employee satisfaction.

I honestly can't fault this book. The whole area of creativity is misunderstood by the majority. But what enlightened CEOs and MDs realise is that creativity is no longer some exotic, optional extra. It's a strategic issue. I've read many books on creativity and In Your Creative Element is the most refreshingly original yet. It provides accessible, down to earth and practical tools to unlock individual and company creative potential. It's for anyone who believes in the power of creativity to drive the bottom line.