- Describes the best ways to reimagine the customer experience and rethink how the physical store should look by blending physical with digital
- Explains how to reinvent convenience by making shops automatic, zero-touch and autonomous
- Shows how companies can reposition value by developing a bigger purpose beyond simply selling goods
- Demonstrates how to rethink customer loyalty by moving away from simply offering points and introducing local brands and community value
- Features case studies from leading global brands
Future-Ready Retail
How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets
Understand how you can successfully reposition high street retail and the shopping mall in response to changing consumer needs and issues around health, wellness, social distancing and the impact of online commerce.
Key features at a glance
EAN: 9781398603349
Edition: 1
Published:
Format: 234x156
280 pages
About the book
Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls.
Conventional high streets, shopping arcades and retail malls throughout the world no longer attract the crowds needed to sustain them as successful commercial spaces. Suffering from the effects of online shopping, changing consumer attitudes and expectations, and the legacy impact of social distancing, there's a sense of urgency and the need to address the decline in physical retail.
Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail. Arguing that to be future-ready, retail needs to be driven by people and places, not solely real estate, the book explains how brands can develop strategies to create shops whose main purpose is to recruit, retain and delight customers.
Featuring case studies from successful global brand, retail futurist and designer Ibrahim Ibrahim identifies key retail-cultural trends, shows why it's important to make retail space physically smarter and how to use touch points such as social, website and apps alongside the physical space, to achieve a seamless, enjoyable and profitable retail experience.
About the authors
Ibrahim Ibrahim is a futurist, retail strategist and designer, based in London, UK. He has been a regular speaker at conferences for over 20 years and is a frequent contributor to journals and the trade press and for The Economist 'Insights'. He is the Managing Director of Portland Design, part of the Chicago-based Perkins & Will global architecture and design network. He is a member of the UK Government High Street Task Force, the UK Infrastructure and Urban Development Council and a board member for the Centre for London Think Tank.
Ibrahim perfectly catches the transition of retail from being a commodity to a structural part of the experiential activation of one of the most sensitive layers of the beauty and quality of every city, being the ground level integrated with public spaces
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