- Provides practical tools such as a checklist that outlines the entire digital branding process and measurement devices for multiple channels and purposes
- Illustrates how popular and established brands such as PWC, BBC, Tesco and Specsavers use digital branding to succeed - also includes viewpoints from industry leaders, such as Ciaran Rogers, host of the Digital Marketing Podcast, and Alina Ghost, SEO Marketing Manager at Tesco
- Online resources: Lecture slides with additional tools
- New To this edition: Changes in cookie rules leading to changes in ads & analytics, a new section on the most recent version of Google Analytics (GA4), a close study of Generative AI, algorithm changes in regard to SEO and social media, as well as a general update to the book, with fresh case studies and new points of view.
Digital Branding
How to Successfully Build and Measure a Brand Online
Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyse, optimize and measure the tangible results of your digital campaigns.
Key features at a glance
EAN: 9781398618428
Edition: 4
Published:
Format: 234x156
248 pages
About the book
Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.
Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.
This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.
About the authors
Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM Fellow and course director, he is the lead judge for the CIM Marketing Excellence awards. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.
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