This new book is a must-read for anyone working in internal communications. It highlights the need for effective communication around DEI efforts in order to make them stick and yield results. In particular, the authors argue that DEI initiatives will fail without good communication, as employees won't know how to get involved or what behaviour is expected of them in order to be inclusive. This book is packed full of practical advice and guidance to help communicators enable, engage and empower colleagues to deliver on DEI programmes. Particularly useful are the questions dotted throughout the book to help you reflect on your work and your organisation, to help you plan how to take action. This book includes a comprehensive and fascinating history of internal communication, and lays bare a compelling argument for why DEI is essential for organisational survival. I highly recommend this book to anyone working in internal comms - it's the kind of book you'll underline, scribble in the margins and come back to for reference time and time again.
Joanna Parsons, Director of Colleague Experience, Bentley Systems