- Outlines that business is both an engine for good as well as an engine for growth
- Illustrates that sustainability can be a driver for innovation and not just a 'need to do'
- Includes case studies from sustainability change-makers
- Develops a unique toolkit to apply to your own business, irrespective of sector
- Shows businesses if they want to attract and retain the best talent in the world then they need to have a clear, demonstrable and honest purpose
You Can’t Make Money From a Dead Planet
The Sustainable Method for Driving Profits
Learn how to make your business more sustainable while not sacrificing growth, profits and innovation.
Key features at a glance
Temporarily Unavailable
EAN: 9781398612020
Edition: 1
Published:
Format: 198x1130
296 pages
About the book
Doing good is no longer a luxury or a 'nice to have', it's a necessity.
While businesses, both big and small, have undoubtedly caused the majority of our environmental and sustainability problems, only they can solve these issues at scale. You Can't Make Money from a Dead Planet looks at the challenges we face and shows how business needs to change in order to be the driver of the solution.
Bestselling author and sustainability strategist Mark Shayler explains why there is no contradiction between being profitable and doing the right thing for the planet and doing the right thing for your customers. Providing the insights, the enthusiasm and the tools to align your business with sustainability, the book blends explanations of the challenges that we face, with stories from those business that have excelled in sustainability.
Exploring current sustainability approaches and trends including net-zero, circular economy, ESG, B-Corps, zero waste and environmental management systems, You Can't Make Money From a Dead Planet explains, debunks and helps you navigate the sustainable agenda while growing your business.
About the authors
Mark Shayler works with businesses and corporations to reduce their environmental impact and his clients include Coca-Cola, Nike, Bacardi, WPP, Samsung Electronics Europe, Welsh Water, Hiut Denim and Novatech. He is a founding partner of the Do Lecture series and is a Visiting Fellow in Sustainable Design at Loughborough University. He lives near Leicester, UK.
Mark Shayler is a pioneer of the notion that going green is good for business, and this brilliantly accessible book shows how every workplace can make a difference for the planet, and still be business winners.
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