- Equips readers with an understanding of what the metaverse is, how it works and why it matters to business via an accessible and unique framework
- Helps readers to understand the opportunities as well as the challenges of the metaverse and other considerations as it evolves
- Goes beyond customer experience to explore the metaverse's strategic, enterprise and impact opportunities, such as digital identity, new business models, careers transformation and the metaverse economy
- Outlines the equality perspective, examining the transformative potential of the metaverse on social and geographical mobility and diversity and inclusion
- Offers insight into the technology, communications, business, social and economic layers of the metaverse and the keys to success that will be critical to the metaverse opportunity
The Business of Metaverse
How Organizations Can Optimize the Opportunities of Web3 and AI
Understand the metaverse, grasp its myriad opportunities and prepare for its key challenges with this panoramic guide to the metaverse business opportunity landscape.
Key features at a glance
Temporarily Unavailable
EAN: 9781398613065
Edition: 1
Published:
Format: 234x156
272 pages
About the book
The metaverse is so much more than just a technology and immersive experience. Join digital visionary and global platform innovation expert David Palmer on this exciting journey exploring the metaverse and its myriad commercial, impact and career opportunities for business.
The Business of Metaverse outlines the building blocks for success in the metaverse and how organizations can effectively position themselves to transition and benefit from it. It presents a unique framework showing how different components of the metaverse and the physical worlds can come together, providing a basis for strategic positioning for different sectors and industries and equipping readers with valuable insights into how they can anticipate and navigate key opportunities and challenges.
Delving into this new world with embedded immersive capabilities, it explores what metaverse business entities could look like, the new business models in waiting and how businesses can gain competitive advantage through the power of interoperability. Taking a panoramic approach to opportunity, it examines the wide-ranging transformative impacts that the metaverse can bring to the business landscape, from equality and inclusive impact, new work and career paths and digital identities to new digital and data currencies in the metaverse economy.
About the authors
David Palmer is a digital visionary and global platform innovator based in London, UK. He has been listed by Metaverse Insider as one of the top 30 metaverse leaders to follow and by Benzinga as one of the 30 People To Watch In Web3. He is the Business Lead for Blockchain Technology at Vodafone and the co-founder and Chief Product Officer of their new Digital Asset Broker (DAB) platform. Prior to Vodafone, Palmer held roles at Accenture and Deloitte.
A tour de force into the future - David Palmer is able to connect the dots of the metaverse, painting a picture of how a multitude of emerging technologies will form our joint digital future. A clear must-read for anyone interested in learning about today's technologies and how business and people will be affected by it.
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