- Shows how to design and execute a strategy with value creation that is focused on the customer segments most integral to business success
- Outlines the frameworks and tools necessary to put strategy into practice, with guidance on the data needed at every step
- Drills into the practical logistics of strategy implementation, including customer value factor analysis and segmentation, competitive value landscape assessment and performance tracking and measurement
- Explains how business leaders can recognize when strategy, thinking and actions are flawed and how to equip themselves with the methods to correct them and generate the value creation
- Shares the powerful 4Ds framework for strategy execution, Diagnose today, Design tomorrow, Draw the plan and Deliver with data