- Explains why only those who have a real understanding of how risk works will succeed in business
- Shows why some apparently successful businesses were built on taking excessive risk and were always likely to end in disaster
- Features interviews and case studies from business leaders including Martha Lane-Fox, Nicholas Taleb and Andre Lacroix as well as Formula 1 champions, skydivers and members of the NFL
- Is written by award-winning journalist who has interviewed some of the world's leading business executives, financiers and sports people
Risk Roulette
The Surprising Reasons Why Some Businesses Work and Others Fail
Play the risk game to your advantage by learning from successful business leaders, entrepreneurs and individuals who took a risk, and won.
Key features at a glance
Temporarily Unavailable
EAN: 9781398616059
Edition: 1
Published:
Format: 216x138
208 pages
About the book
Success requires taking a risk, or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision?
Risk isn't just about being risky and having a blasé attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk.
Based on fifteen years researching and interviewing leaders, including the founders and chief executives of some of the biggest businesses around the world, journalist Graham Ruddick, has found that there's a pivotal trait leaders have when it comes to success: they understand risk.
Join icons from the worlds of business, finance, journalism and sports who know how to make risk work for them and push the boundaries so you can elevate your business.
About the authors
Graham Ruddick is the editor-in-chief of Business Leader magazine and host of the Business Leader podcast. He founded the podcast and the Off to Lunch newsletter in 2022.
He has been Retail Editor at the Daily Telegraph, Senior Business Reporter and then Media Editor at the Guardian and from 2018 to 2022 he was Deputy Business Editor at The Times.
He was shortlisted for business and finance journalist of the year at the Press Awards in 2019 and named young financial journalist of the year by the Wincott Foundation in 2013. He is based in London, UK.
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