- Provides a step-by-step guide to formulating a workable and successful marketing plan
- Is part of the bestselling Creating Success series, which has sold over 1.5 million copies and contains practical advice on essential work skills to help you develop your career
- Features a free downloadable marketing plan template
- New to this edition: updated to include the use of new technologies and with new templates and revised marketing models
How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
Key features at a glance
EAN: 9781398605688
Edition: 7
Published:
Format: 211x140
192 pages
About the book
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.
The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
About the authors
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
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