- Shows the reader how to improve their data literacy: the ability to analyze, find insight in, and communicate with data confidently
- Explains how to use data to become a better decision maker by developing curiosity, creativity and critical thinking
- Examines the different skills required for the four levels of analytics (descriptive, diagnostic, predictive, prescriptive) and for different aspects of the data literacy world, from data visualisation to data science and data architecture
- Includes tips, tricks and exercises to work through and examples from industries successfully implementing data literacy skills from a leading expert and trainer
Be Data Literate
The Data Literacy Skills Everyone Needs To Succeed
Develop the curiosity, creativity and critical thinking needed to confidently interpret, analyze and communicate with data in the workplace.
Key features at a glance
EAN: 9781789668018
Edition: 1
Published:
Format: 235x156
240 pages
About the book
WINNER: International Book Awards 2023 - Business: Technology
In the fast moving world of the fourth industrial revolution not everyone needs to be a data scientist but everyone should be data literate, with the ability to read, analyze and communicate with data.
It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without retraining as a data scientist or statistician.
With learnings to show development and real-world examples from industries implementing data literacy skills, this book explains how to confidently read and speak the 'language of data' in the modern business environment and everyday life. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions. Written by a founding pioneer and worldwide leading expert on data literacy, this book empowers professionals with the skills they need to succeed in the digital world.
About the authors
Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data, served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three books: Be Data Literate, Be Data Driven, and Be Data Analytical, all published by Kogan Page. He is based near Salt Lake City, Utah.
Data Literacy is one of the world's top job skills today and in the future, and Jordan Morrow knows everything there is to know about the topic. So, if you want to boost the data literacy of yourself or your team, then start with this book!
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